Equip360 by GenAlpha
Digital Commerce & Aftermarket Support, Built for Equipment Manufacturers
Equip360 gives your customers, dealers and technicians one platform to find the right part, configure equipment, order online, and manage warranty — so you sell more parts and spend less time on the phone.
Trusted by manufacturers and distributors around the world
- Gradall Industries
- Alamo Group
- Grote
- Tiger Mowers
- Patterson Equipment
- TICO
- Grasshopper
- Salford Group
One platform. Every part of the aftermarket experience.
Equip360 is modular — start with what you need and add capabilities as you grow. Every module shares one catalog, one login, and one connection to your ERP.
Interactive Parts Catalog
Interactive 2D/3D parts catalogs and cross-references so customers find the exact part the first time — no more PDFs or wrong orders.
Learn moreProduct Configurator (CPQ)
Configure, price and quote complex equipment in real time against your ERP. Shorten sales cycles and kill the back-and-forth.
Learn moreSpare Parts eCommerce
A B2B eCommerce storefront purpose-built for manufacturers — real-time price and availability, order history, and self-service.
Learn moreWarranty Management
Digitize warranty registration and claims so dealers self-serve and your team stops fielding warranty phone calls.
Learn moreRMA Management
Let customers open and track their own returns. Fewer calls to customer service, faster resolution, happier dealers.
Learn moreAnalytics — Equip360 Insights
Customizable dashboards on customer behavior and product performance so you can optimize your parts business with data.
Learn moreWhat digital parts support delivers
- 15+ yrs
- Serving equipment manufacturers & distributors
- 2D + 3D
- Interactive catalogs from your existing engineering data
- ERP-connected
- Real-time price, availability and orders
- Self-service
- Fewer parts, warranty and RMA phone calls
How it works
Where manufacturers are losing parts revenue today
Most equipment makers still run the aftermarket on PDFs, spreadsheets and phone calls. Every gap below is a place customers give up — or buy the part somewhere else. Equip360 closes them.
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01
Step 1
Customers can't find the right part
Parts identification errors and part-number cross-referencing send customers to the phone — or to a competitor. Interactive catalogs let them find the exact part themselves.
- Cross-reference part numbers across models and supersessions
- Visual 2D/3D breakdowns by assembly and sub-assembly
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02
Step 2
Your parts book is a PDF (or a printed manual)
End-users are already searching for "[your brand] parts book" online. Today they find a static PDF — or nothing. Put your catalog online and capture that demand.
- Repurpose engineering data into image-driven online catalogs
- Searchable, always current, indexable by Google and AI answer engines
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03
Step 3
Quoting complex equipment takes days
Long phone and email chains to configure and price custom equipment slow every deal. Real-time CPQ lets customers and dealers self-configure and get accurate pricing instantly.
- Configure, price and quote against live ERP data
- Fewer errors, faster quotes, more sales-team capacity
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04
Step 4
Warranty and returns eat your service team
Manual warranty claims and RMAs pull your customer-service team off higher-value work. Digitize both so dealers self-serve end to end.
- Self-service warranty registration and claims
- Customer-managed returns with status tracking
Who we serve
GenAlpha works exclusively with the equipment industry — so the platform fits how you actually sell and support your machines.
OEMs
Original equipment manufacturers digitizing parts, service and the full aftermarket customer experience.
For OEMsDistributors
Distributors giving customers modern self-service ordering, catalogs and account management.
For distributorsSpecialty Vehicle
Upfitters and specialty-vehicle makers configuring complex builds and supporting them in the field.
For specialty vehicleAftermarket Organizations
Aftermarket and heavy-duty parts organizations growing digital parts sales.
For aftermarketTestimonials
What our customers are saying
“GenAlpha's unparalleled knowledge of the manufacturing industry is what allows them to understand the intricate eCommerce needs of Gradall, which is why we've chosen them to implement their powerful Equip360 platform.”
“Embracing Equip360 from GenAlpha aligns seamlessly with our commitment to exceeding customer expectations. Patterson Equipment has always prioritized customer-centric solutions.”
“Tiger Mowers has a history of manufacturing some of the best mowers in the country and making sure our customers are always happy. That's why we chose to implement Equip360 from GenAlpha.”
Organizations we belong to
- AEM
- AED
- CVSN
- NTEA
- Women in Manufacturing
- B2BEA
- Auto Care
Ready to grow digital parts sales?
See Equip360 mapped to your products, your parts data and your ERP. A 30-minute demo shows exactly what digital aftermarket support could do for your business.