Who We Are
We know the equipment aftermarket
For over fifteen years, GenAlpha has helped equipment manufacturers and distributors turn parts and service into a modern digital experience. It's the only industry we work in — and it shows in the platform.
GenAlpha Technologies builds Equip360, a digital commerce and aftermarket platform purpose-built for equipment manufacturers and distributors. We combine deep industry knowledge with software that fits how you actually sell and support machines — from interactive parts catalogs and configuration to eCommerce, warranty and returns.