Why GenAlpha
Built for equipment — not adapted to it
Generic eCommerce platforms weren't built for complex parts catalogs, ERP pricing and the equipment aftermarket. Equip360 was.
Industry expertise
We work only with equipment manufacturers and distributors, so the platform fits your business.
One connected platform
Catalog, CPQ, eCommerce, warranty and RMA on one system tied to your ERP.
Real partnership
Our customers describe us as an extension of their team, not just a vendor.
“They literally become part of the company. Our metrics, our successes, our challenges became GenAlpha's. I never felt like the team was any less engaged than mine.”