FAQs
Frequently asked questions
Answers to common questions about Equip360 and digitizing your aftermarket.
About Equip360
What is Equip360?
Equip360 is a modular digital commerce and aftermarket platform built for equipment manufacturers and distributors. It combines interactive parts catalogs, a product configurator (CPQ), B2B eCommerce, warranty and RMA management, and analytics on one platform connected to your ERP.
Is Equip360 built for my industry?
GenAlpha works exclusively with the equipment industry — OEMs, distributors, specialty-vehicle makers and aftermarket organizations. The platform is designed around how you sell and support machines.
Does Equip360 connect to our ERP?
Yes. Equip360 integrates with your ERP so pricing, availability, orders and product data stay in sync in real time.
Do we have to adopt every module at once?
No. Equip360 is modular. Most manufacturers start with the module that solves their most expensive problem — often the interactive parts catalog or eCommerce — and add capabilities over time.
How do we get started?
Request a demo. We'll map Equip360 to your products, parts data and ERP and show exactly what digital aftermarket support would look like for your business.